I had no idea I was a stats nerd!
When it comes to growth on social media and other online platforms it’s all about the stats. It’s a numbers game. After that it’s what you make of those stats and turn them into conversions. You can have followers all day long, but what difference will it make if those follows and likes don’t turn into conversions?
Forbes defines conversion rates as the percentage of prospective customers who take a specific action you want.
Whether you want to have people come to your brick and mortar store, increase your online sales, check out your sale items, call someone to set an appointment, or read a blog post, these are all conversions from your marketing efforts turning into actual results.
For me, the best way for me to create conversions for my businesses is to first understand my marketing and how it’s working for me. This is why I’ve decided to create a stats spreadsheet that tracks some basics like followers, site visits, and views. These numbers tell a tale all in themselves lol! As time goes on and as I come to understand the nature of my ideal customer I can add stats to track to make sure my marketing efforts are reaching them and the channels are effective.
The main reason for keeping my stats for me is to make sure that the social media and marketing efforts we’re investing time and money in are working. These numbers become extremely valuable when you start investing money into things like ads. If your basic marketing numbers like followers, comments, and likes don’t increase then how do you expect to convert? If over time you don’t see any growth in your following which leads to conversion numbers, then your investment in ads wasn’t really worth the money you spent.
If you’d like to start tracking your own stats you can download this Excel Spreadsheet I created here. The spreadsheet will have 30 weeks in it (a little over 6 months) but if you’d like to have it for a year (52 weeks) you just need to copy and paste as needed. Also remember, this spreadsheet is completely customizable. Feel free to change it to make it work for you!