Social Media is the New Word of Mouth

Having a brick and mortar store, we have the privilege to be face to face with our customers on a regular basis. We get to learn more about them, what piqued their interest to come visit us, and how they heard about us. Majority of the time they’ll say, “I found you online, my friend posted about you.”

I think a lot of people really underestimate the power of social media. I’d say that half of the people I encounter don’t know how full wrap their head around the idea of social media, how to use it in a a realisttic way, and be authentic. And the other half has never known life without it so they do nothing but post, watch, and share 24/7. To most people, social media it’s a promoting tool. You’re either trying to promote a product or service or you’re showing off all the great highlights of your life. Either way, business or professional, you’re promoting something. But at its core, this isn’t what social media should be about. In my opinion social media should be a tool to communicate with others. I view it like phone calls or texting, just on a different scale. Instead of communicating with 1 or 2 people, you have this opportunity to communicate with the world at the same time!

Maybe it’s just me, but this is amazing!

Social media is a great place to share, ask questions, help people, and talk to each other. I find more and more people looking to the internet to get recommendations from friends and family.

If you own a business this is something to think about. If you talk and give freely instead of posting expecting a return I firmly believe this approach will get you the results you’re hoping for!


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