We live in a time where things are constantly changing. With technology so intertwined into our daily lives people have lots of information thrown at them in a short amount of time. So much so that one second we could be thinking about one thing and completely forget what we were talking about the next. Our thoughts are moving faster than our brains can comprehend.

The same goes for businesses. Because of the way we now absorb information, businesses have to fight to stay relevant. What used to be effective marketing 5, 3, even 1 year ago is completely different to what works now. What could be effective now could be old news in 6 months – who knows? But you’re not really surprised by that statement right?

My point is that we should never stop adapting. Don’t stop learning. It’s easy to just say that you don’t want to change and stick to what you know but remember that your customers won’t. Our society is making historical changes right before our eyes, not just on a city or statewide level. Our nation and our world is changing! The way word of mouth works now has changed completely from when I was growing up. Wow, that statement made me feel so old lol 😝 But it’s true! Someone that lives half way across the world could possibly see me, follow me on Instagram, even purchase something from me without even meeting me or hearing my voice.

Photo by: Samantha Hurley

Truthfully, when I started my first business in 2004 social media was barely a thing. So as an entrepreneur it wasn’t quite something that we utilized to communicate with our customer base. You had to think of ways to get in front of your audience, to interact with them in person. Since then I’ve been able to adapt and change in the last 14 years of owning various businesses. I firmly believe that my ability to adapt has helped me continue to be an entrepreneur today.

We should always continue to improve – improve product, marketing, strategy, customer experience, everything. We shouldn’t be afraid to make strategic changes to stay relevant with our audience. It’s the thing that will keep our businesses thriving for years to come.

Xoxo,

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