That’s the main question. When you’re starting a business, it’s hard to be the first to do anything. So the question then would be, what sets you apart from the other similar businesses out there?

Photo by: Gordon Hatusupy

What makes you special? Honestly, ask yourself that question and answer it honestly. Don’t be modest. Make a list of what you bring to the table. This is going to help you create a niche and a segment of people that are searching for that exact thing that you have. What makes you special is exactly what the competition doesn’t have and what your customers are looking for.

I just want you to realize there’s something special about you. Unlocking your gifts and talents is going to set you apart.

Your skill set.
Your life experience.
Your struggle.
Your background.
Your upbringing.
Your mind set.
Your approach.
Your ideas.
Your brand.
Your personality.
You.

You are what makes your business successful. If it weren’t for your unique perspective then you would just be a dumbed down version of someone else? And who wants that? It’s a beautiful thing.

So tell me, what makes you special? Cuz you are. You are special.

Xoxo,

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