I can’t believe I’ve been blogging for 7 years. When I first started, my purpose for blogging was different. It was to share my knowledge as a means to advertise my products and services. In 2007, blogging wasn’t very much except to share your work online and journal. As blogging began to evolve topics started to change and so did I. The world of blogging was becoming more than just journaling and promotion, it was a place to share authentically. Quite honestly, I didn’t know how to adapt fast enough. My goals were the same as when I started (promote, promote, promote) and slowly I realized that writing became therapeutic for me.
After rethinking about my goals as an entrepreneur I realized that blogging means a lot more to me than I thought it would. It’s my tool to reach people in a way that I hope will inspire and educate. So I dedicated that I wanted to change the approach of my blog from sharing to advertise to sharing to share. Only thing is as much as I tried to stay on top of it I wasn’t being consistent. I’d blog on a super strict schedule and then fall off for months. Then I’d come back and do it all over again. On top of that my blog was all over the place, if you read my old posts you’ll see it’s true. My blog wasn’t easy to follow and the posts were very unrelated.
This year I decided that I wanted to utilize my blog to share as much of what I’ve learned and experienced. I wanted to be authentically me and give others the courage to do that too. I have a responsibility to create regular content, but when I tried to stay on top of it I would just get overwhelmed. So I realized I needed to create a schedule.
I use my iCal to manage the due dates of my blog posts. I chose to use a digital calendar instead of planning in my Happy Planner so I can just click and drag if I want to move posts around. Once I can visually see when things are due I can use Todoist to break things down. I usually outline my post first, take photos for the post, and write. So I’ll usually plan out the due dates for those sub tasks in Todoist. Then I’ll outline posts in Evernote and the write them in WordPress.
If you’re a blogger or blogger I highly recommend you come up with a schedule and plan so that you can get content out to your audience regularly. I don’t know if you’re like me but I feel a responsibility to share as much as I can while I can so carving out time to write is really important to me. Plus, it’s so much fun! 😜
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