Nasty Gal’s Sophia Amoruso via PandoDaily


Last Thursday, Charlie and I attended PandoDaily’s  sponsored by ZEFR and Eventbrite. Sophia Amoruso, CEO of Nasty Gal, was being interviewed for one of their events here in good ol’ Los Angeles. As an owner of a growing online business, I just had to attend this one! ZEFR’s venue was very industrial and modern (my kind of place!) and she spoke to a sold-out audience. I walked away inspired to work harder. It was exactly what I needed to kick my ass into gear!

She had me questioning a lot of things about my business that I’ve put off since we’ve started.

  1. Who is my ideal client? Though I have a vision of them in my head, I really need to get more specific. I loved that when they were asking Sophia about her target market she would always refer to them as “her” or “she.” I really felt like she really understood her niche market and has a personal relationship with them in a lot of ways.
  2. What do I have to offer that’s different from those also in my industry? The ideas and answers are brewing in my head. This is a really tough question and I’m going to need some time to think about this one 🙂 More on this later!
  3. Am I really being transparent and true to myself/our brand? I think so! But I know there’s more I can do to really put my authentic self out there. This is always going to be a work in progress.

Bottom line: Awesome event.

If you want to watch the interview in its entirety check it out here:

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